Actions Businesses Can Take

Photo Credit: Pepco Holdings, Inc.
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Click each title below to see examples of the Projects and descriptive Actions that B4B members commit to and measure.

Some Projects are eligible to be counted by the states under the Chesapeake Bay Watershed Agreement.

Each B4B Member commits to at least one Action from one of the following 5 Chesapeake Bay Watershed Agreement Themes. “Other Green Initiatives” are additional environmental efforts that B4B Members commit to.

Abundant Life (Fisheries and Habitats)

Project: Plant or monitor and maintain native plants or trees

Example Actions

Metrics Collected Throughout The Year

Plant or monitor native trees Number of native trees (planted or maintained)
Plant or monitor a native meadow Square feet of native meadow (planted or maintained)
Plant or monitor native plants that provide cover in winter Square feet of native plants (installed or maintained)
Plant riparian vegetation Square feet of vegetation (installed or maintained)

Project: Remove non-native, invasive species

Example Actions

Metrics Collected Throughout The Year

Remove non-native, invasive plants Number and type of plant species removed
Remove non-native, invasive animals Number of invasive animal species removed

Project: Install or maintain and monitor wildlife habitat structures

Example Actions

Metrics Collected Throughout The Year

Install or maintain songbird or duck nest boxes Number of nest boxes (installed or maintained)
Install or maintain raptor perches Number of rapter perches (installed or maintained)
Install or maintain osprey nesting platforms Number of osprey nesting platforms (installed or maintained)
Install or maintain mallard nesting tubes Number of mallard nesting tubes (installed or maintained)
Install or maintain bat boxes Number of bat boxes (installed or maintained)
Install or maintain bee blocks Number of bee blocks (installed or maintained)
Install or maintain turtle basking area Number of turtle basking areas (installed or maintained)
Install or maintain amphibian cover boards Number of amphibian coverboards (Installed or maintained)
Install or maintain brush piles Number of brush piles (installed or maintained)
Install or maintain rock piles Number of rock piles (installed or maintained)
Install or maintainunderwater cover (woody debris, etc). Number of underwater cover areas (installed or maintained)

Project: Manage for submerged aquatic vegetation (SAV)

Example Actions

Metrics Collected Throughout The Year

Inventory property for submerged aquatic vegetation Acres SAV inventoried
If SAV is present on the property, manage and protect it appropriately Acres SAV managed appropriately

Project: Remove stream blockages to migratory fish

Example Actions

Metrics Collected Throughout The Year

Perform a stream blockage removal project Number of stream blockages removed

Clean Water

Project: Decrease erosion to reduce sediment runoff

Example Actions

Metrics Collected Throughout The Year

Use no-till farming Number of acres
Reduce or improve tilling practices Number of acres
Implement grazing management plans to prevent overgrazing Number of acres

Project: Decrease the use of plastic

Example Actions

Metrics Collected Throughout The Year

Offer incentives to your clients or employees who bring their own bag or reusable mug to your facility and provide education about decreasing plastic Number of employee or client incentives distributed
Provide reusable water bottles or bags at events The number and type of items distributed
Prohibit the use of disposable water bottles at events Number of gallons of water dispensed instead of one-time use bottles
Stop using disposable cups, mugs, plates, or utensils at the office Number and type of disposable items your team would have ordered for the office, but did not

Project: Keep trash out of our waterways

Example Actions

Metrics Collected Throughout The Year

Use a broom when cleaning outdoor areas, instead of a hose Pounds of debris swept up instead of pushed into storm drains
Provide an outdoor cigarette butt receptacle for smokers Number of cigarette butt receptacles provided

Project: Keep excess harmful nutrients (nitrogen and phosphorous) out of our waterways

Example Actions

Metrics Collected Throughout The Year

Reduce fertilizer use Pounds of fertilizer less than baseline year
Reduce insecticide use Pounds of insecticides less than baseline year
Reduce pesticide use Pounds of pesticides less than baseline year
Use manure storage structures such as walled enclosures, earthen ponds, aboveground tanks, under-floor storage or feedlot runoff control systems to help prevent excess nutrients and pathogens from reaching waterbodies Number of storage structures installed or maintained

Project: Keep harmful chemicals out of our waterways

Example Actions

Metrics Collected Throughout The Year

Use less chemicals when deicing in winter Method used and quantity of chemicals reduced
Switch office cleaning products to all natural "green" versions Number of office products switched
Go above and beyond what is required to reduce or treat effluent Number of pounds of pollutants removed, above requirements

Project: Control stormwater runoff

Example Actions

Metrics Collected Throughout The Year

Catch and reuse rain water with a rain barrel Number and size of rain barrels
Install BayScapes Number of BayScapes
Use native plants to create and maintain at least one rain garden, bioretention, or conservation landscape on an appropriate piece of property Square feet installed or maintained
Plant native trees or perennials near streams to help reduce runoff Number of trees or plants planted or maintained
Use an underground stormwater containment structure Gallons of water collected with structure
Remove impervious surfaces and replace them with pervious surface, including plants Square feet impervious surface removed
Maintain pervious pavement Square feet of pervious pavement maintained
Install or maintain a green roof or green wall (use native plants for added habitat benefit) Square feet green roof (installed or maintained)

Project: Maintain streambanks or shorelines

Example Actions

Metrics Collected Throughout The Year

Create a living shoreline or streambank edge buffer Linear feet of buffer
Bioengineer or slope streambanks to minimize erosion Linear feet of buffer
Install or mainatin stream bank fencing to limit livestock access to stream banks Linear feet of fencing

Project: Reduce nitrogen oxide emissions beyond requirements

Example Actions

Metrics Collected Throughout The Year

Reduce nitrogen oxide emissions Tons of nitrogen oxide emissions reduced, beyond requirements

Climate Change Resiliency

Project: Manage and protect cold, clean, streams on property to make them more resilient to climate change

Example Actions

Metrics Collected Throughout The Year

Plant native shade trees and plants near streams to help cool the water Acres of trees planted

Project: Determine if the property and habitat can withstand increased storms

Example Actions

Metrics Collected Throughout The Year

Conduct a Flood Vulnerability Analysis, including sea level rise Number of acres analyzed for flood vulnerability

Conserved Lands

Project: Protect land in a voluntary, legally binding, conservation easement

Example Actions

Metrics Collected Throughout The Year

Transfer land into a conservation easement or other legally binding agreement Acres preserved or transferred

Project: Create or maintain wildlife corridors

Example Actions

Metrics Collected Throughout The Year

Clean out blocked culverts to help wildlife safely cross under roads Number of culverts un-blocked
Manage for habitat on land with protected adjacent land Acres of habitat managed

Project: Acquire new land, with the purpose of conservation

Example Actions

Metrics Collected Throughout The Year

Purchase land Acres of land purchased

Engaged Communities

Project: Create and install environmental educational signs

Example Actions

Metrics Collected Throughout The Year

Install interpretive and environmental educational signs in highly visible areas, pointing out the sustainable steps your team is taking Number of signs installed
Create environmental education signs in more than one language, to attract a diverse group of users (choose languages spoken by surrounding communities) Number of languages used for signage

Project: Host a planting event, with the main goal of engaging employees or the community

Example Actions

Metrics Collected Throughout The Year

Organize and host a native tree planting Number of educational planting events held
Organize and host a native plant planting Number of educational planting events held

Project: Facilitate community clean-ups

Example Actions

Metrics Collected Throughout The Year

Organize and host a trash clean-up (such as Project Clean Stream) Number of clean-ups hosted
Adopt a park for regular clean-ups Number of park clean-ups held
Adopt a road for regular clean-ups Number of road clean-ups held
Adopt a stream for regular clean-ups Number of streams adopted

Project: Create a "green team"

Example Actions

Metrics Collected Throughout The Year

Hold at least 4 meetings a year to discuss sustainability goals, work on projects, or collect documentation Number of meetings held and number of minutes per meeting
Involve partners from your local community in planning and implementation activities Number of volunteer partners and their affiliation

Project: Provide environmental education for employees or the public

Example Actions

Metrics Collected Throughout The Year

Hold workshops, seminars, or lunch-and-learns Number of educational events held
Implement a policy that facilitates employee volunteerism in environmental projects (time off, employee volunteer days, etc.) Number of employee volunteer days
Support leadership training that addresses environmental protection and conservation Number of training events held or hosted
Provide educational opportunities for implementing conservation at home Number of educational events performed

Project: The people participating in your program are reflective of the communities that you work in

Example Actions

Metrics Collected Throughout The Year

Invite diverse groups from your community to participate in your programs (example: Boys and Girls Clubs of America, local university groups, schools, places of worship, Scouts, recreation centers, residents, etc.) Number of engaged volunteers and names of participating groups

Project: Encourage time outside

Example Actions

Metrics Collected Throughout The Year

Create a nature trail for employees or community members with educational signage along the way Feet of nature trail installed
Create a puclic access point to the Chesapeake Bay Number of access points created

Other Green Initiatives

Additional Project: Reduce energy use

Example Actions

Metrics Collected Throughout The Year

Install motion sensor lighting Number of KWHr reduced
Install automatic temperature controls on thermostats Number of KWHr reduced
Convert bulbs or lamps to low-energy options Number of KWHr reduced

Additional Project: Utilize alternative energy sources

Example Actions

Metrics Collected Throughout The Year

Use an anaerobic digester to help capture methane gas from manure to make electricity and heat for hot water Number of KWHr used from alternative sources
Utilize wind, solar, or wave energy Number of KWHr used from alternative sources

Additional Project: Reduce the environmental impact of your company travel

Example Actions

Metrics Collected Throughout The Year

Use environmentally responsible travel lodging and rental cars for 1/3 of your company travel Number of environmentally responsible lodging facilities nights and cars rented
When buying cars for company-use, purchase at least 1/3 as hybrid, electric, or CNG Number of environmentally responsible vehicles purchased

Additional Project: Reduce your total water consumption

Example Actions

Metrics Collected Throughout The Year

Implement water reduction projects Gallons of water reduced

Additional Project: Donate to a conservation organization for a specific, on the ground, quantifiable effort

Example Actions

Metrics Collected Throughout The Year

Sponsor the Alliance's Chesapeake Forest Fund Tree Planting Program Number of native trees planted this year with your donation
Sponsor the Alliance's Project Clean Stream Number of clean-ups held this year because of your donation
Sponsor a conservation organization that will install BMPs with your donation Number and type of BMPs installed this year

Additional Project: For B4B Membership renewal only

Example Actions

Metrics Collected Throughout The Year

Successfully encourage another business to join or sponsor B4B (and receive $100 off YOUR membership renewal dues) Number of new businesses that joined or sponsored B4B because of this connection

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