James River Advisory Council (JRAC) is a forum that engages the community to promote and protect the James River as one of Virginia’s greatest assets and one of America’s most unique rivers.
JRAC provides a forum for the diverse interests along the James River in Central Virginia and engages the public about issues and challenges facing the river. JRAC’s vision is a healthy, beautiful, economically vital and accessible James River that is cared for by a diverse and engaged community that acts on its behalf.
JRAC’s membership includes representatives from local jurisdictions, businesses and industry, civic organizations and individuals. By leading discussions about the river, and hosting regional events and programs, the council sets the tone for positive and interactive relationships among partners throughout the region.
JRAC hosts several signature events throughout the year to increase opportunities for the community to engage with the river. These include James River Days, James River Week, the James River Regional Cleanup and the James River Parade of Lights.